However, that’s been changing in the beauty market by brands like Mented. Historically, it’s been difficult for women of color to find foundations that truly match their skin even if they know their undertones because of the lack of product made specifically for these tones. Knowing more about the colors of your skin and undertones can help you find the best foundation shade to match your skin tone, which will work to enhance your skin rather than cover it up unnaturally.

You have a neutral undertone if your skin has no apparent warm, pink or blue undertones, making it appear more balanced. Warm undertones feature golden, yellowed, honeyed or peachy tones, while cool undertones include hints of red, blue or chocolate-hued colors. Generally, undertones are grouped into three categories - warm, cool and neutral. Your undertone has a strong impact on what shade will match you best since it’s the underlying shade of your complexion. Use a foundation shade finder to help identify the shade of your skin and the undertones beneath your natural shade. Matching the foundation to your skin tone is key. This is where the magic of foundation comes in - the right foundation can help smooth over any flaws and create a natural canvas for the rest of your makeup. Check out this step by step makeup tutorial designed for our dark skin sisters to help you learn about the best makeup for women of color and achieve the confidence you deserve.ĭespite what may appear on celebrities or online influencers, no one has perfect skin all the time.

At Mented, we wanted to help fill that gap! If this speaks to you, then you’ve come to the right place. With a lack of influencers speaking to our unique needs, providing tips about makeup for dark skin, or sharing beauty secrets for other sisters, it can be intimidating to face the beauty world as a makeup novice. Beginner Makeup Tips for African American WomenĮven with the number of beauty influencers having skyrocketed over the past decade, there is still a large gap in that space for influencers specifically for women of color.

Mac makeup for african american skin